Strategy

Challenge: Propose a creative idea and associated campaign that can make Eminente rum attractive to the renegade generation - millennials and Gen Z who are old enough to drink alcohol.

Strategy and Writing: Christina Egerstrom

Art Direction: Lilla Simonot and Alizée Montaigne

Challenge: Propose a strategy to help Arla improve milk sales after losing ground to milk alternatives like oat, soy and rice milk, all of which are becoming increasingly popular amongst consumers in Sweden.

Strategy and Writing: Christina Egerstrom

Art Direction: Louise Marinoff

Challenge: Find a creative way to convey the urgency of ending the war in Ukraine. What kind of content can get people to engage meaningfully with what is happening and take action to support on-the-ground efforts to protect civilians and bring back peace?

Strategy and Writing: Christina Egerstrom

Art Direction: Louise Marinoff

Awards: Finalist of Young Glory ‘Save Ukraine’ Brief

Challenge: Propose a creative idea and possible campaign that communicates how important it is for survivors of gender violence to have access to support, opportunities and employment in order to build purposeful and independent lives in which they can thrive.

Strategy and Writing: Christina Egerstrom

Art Direction: Christina Egerstrom