Dare to Stand Out

Content is everywhere. We are constantly drowning in it and, to be honest, a lot of it looks and feels the same. The challenge for us marketers is to create something that stands out in this ocean of content. I believe there are two ways to do this:

Funky Marketing:

Funky marketing is all about embracing the unique, the strange, the unusual. It’s about embracing your own brand of crazy. This is easier said than done. It requires a deep understanding of a category - its rules, conventions and methods - so you can turn it on its head and come up with something fresh.

Impact Marketing:

Impact marketing is all about making a difference. It’s about identifying how you can make the world a better place in small or big ways. The world we live in has a lot of issues so whatever category you’re in, there is always something you can do. Find your cause, create with purpose, be a force for good.